Binghamton University Art & Design Social
Media
January – December 2024
As the Social Media Intern for Binghamton University’s Art & Design Department, I worked closely with Professors Chris Swift and Marc Newton to establish and implement a new visual identity for the department’s online presence.
My work spans designing templates, managing weekly content, and photographing events and student exhibitions. Using Adobe InDesign, Illustrator, and Express, I developed a flexible graphic system that integrates BU’s signature green with bold typography, anchored by a clean grid and consistent type treatments using Megazoid and FreightBig Pro.
Much of my time was spent refining layout hierarchy and experimenting with layering—overlapping image, text, and logo elements to create dynamic, engaging posts that echo the visual energy of the department’s work. I frequently translated department-wide updates into digestible, branded content for Instagram, balancing accessibility with strong design.
→ [View full BUAD Instagram HERE]