If the NBA Had Trading Cards
Social Media Series for JeffOnSports, November 2024
I wanted to push beyond the fast-turnaround edits I had become accustomed to creating for Jeff’s audience of over 100 thousand on Instagram. I aimed to create something more immersive. Inspired by vintage ‘80s and ‘90s basketball cards, I designed a template from scratch—halftones, bold color blocks, and dynamic player shots paired with tight personality crops.
Captioned “If the NBA had cards...” the series ran as a tongue-in-cheek nod to nostalgia. It brought in new eyes, sparked more collaborations, and helped me grow both as a designer and part of Jeff’s creative team. Since then, our posts have passed over a million views. Jeff’s not just a client anymore—he’s become a friend I’m proud to work with.
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