Shoreline Environmental
Collaborative Brand & Web Project with Andrew Nieves, 2024–2025
Shoreline Environmental is a speculative brand built in collaboration with fellow BFA student Andrew Nieves, focused on turning ocean plastic into thread for apparel, accessories, and environmental initiatives. Inspired by organizations like Parley, Shoreline blends real-world activism with a clean, digital-forward brand identity.
I developed core design assets for the project, including newsletter posters, social graphics, and apparel concepts for the upcoming website. The logotype references both thread and wave forms, while the campaign visuals take a bold, activist-forward tone: Save Our Beaches, Save the Turtles, and more. These assets were designed to live across digital and physical platforms—bringing cohesion to Shoreline’s mission and presence.
The website was fully coded from scratch as part of our coursework, and functions as both a conceptual brand site and a digital store mockup. Shoreline includes pages for product previews, rewards-based recycling initiatives, and storytelling content that bridges speculative branding with real-world climate urgency.
→ [View website HERE]